When you have the kind of popularity that is so dazzling, it’s only natural that you will want to further use it to create brands that will not only fund your lifestyle, but also your charity. Here, I have listed out some of the many stars who have their own brands, starting from clothing to candy.
1. Yuvraj Singh – YWC
YWC was launched as a way to fund his NGO YouWeCan. The brand has a core line of casual wear and a premium, high end range called the Gold collection, created in collaboration with designers Shantanu and Nikhil.
2. Shahid Kapoor- Skult
Skult produces street-style clothes, from cuffed jeans to printed bombers. It is one of India’s first athleisure fashion brand and is exclusively available on Aditya Birla Group’s e-commerce portal, Abof.
3. Karan Johar- Vero Moda Marquee
This label consists of items that are made keeping in mind the various textures and colours. It is mainly party wear, with an elegant feminine touch.
4. Salman khan – Being Human
Being human is Khan’s charity which collects funds from royalty from the sale of Being Human merchandise. The brand is a very successful one with stores all across India and even outside. This collection comprises of trendy casual wear, with an online presence as well in the form of an online website; beinghumanclothing.com.
5. ViratKohli – WROGN
WROGN presents a collection graphic T-shirts, band collar shirts and lightweight denim jackets, worn with cuffed chinos and jeans. It was established in collaboration with Universal Sports biz PVT Ltd.
6. Hrithik Roshan – HRX
The actor launched the fitness and sportswear-clothing brand, HRX. A first of its kind in the industry, these products are lightweight and made of premium fabrics. Hrithik also roped in young actor Tiger Shroff as the face of HRX.
7. Sachin Tendulkar – True Blue
True Blue was launched in association with Arvind Fashion Brands. It sells premium menswear and accessories.
8. Deepika Padukone – All About You
‘All About You’ was launched in collaboration with a French design agency, Carlin and online fashion portal, Myntra. Consisting of casual clothes and accessories, ‘All About You’ focused the actress’s love for “‘comfortable, romantic, feminine and fun” dressing.
9. Sonam and Rhea Kapoor – RHESON
RHESON is a high street fashion brand that aimed at making high Street fashion affordable.
10. Shilpa Shetty – SSK line
Teaming with HomeShop18, Shilpa Shetty Kundra came up with her own line of sarees in 2014. They re-launched SSK line of designer sarees in October 2016 with range delicately crafted nine-yards made of Georgette, Embossed Crepe and Net chiffon with rich embroidery.
11. Vijender singh – Viju with You
Ace boxer launched his Viju with You, a clothing brand that sells athleisure fashion and casual tees.
12. The Label Life
Mumbai based designer Preetha Sukhtankar has combined theclosetlabel by Malaika Aurora khan, thetrunklabel by Bipasha Basu and thehomelabel by Suzanne Khan into one and formed thelabellife. This fashion store collaborated fashion apparels, accessories and home decor into one big online store, thelabellife.com. Amazon too has started selling their products.
13. Salma Hayek – Nuance Salma Hayek
Hayek launched her CVS-based line of hair and makeup products and you can buy them on nuancesalmahayek.com. Her products have got pretty amazing reviews as well.
14. Drew Barrymore – Flower
Flower is a Walmart-exclusive brand, which ranges from lip glosses to makeup brushes, that are not only of good quality but also quite affordable. Flower’s Glisten Up Highlighter Chubby stick even won a 2015 Best of Beauty award.
15. Eva Mendes – Circa
It’s a makeup brand sold exclusively at Walgreens, and is extremely affordable.
16. Kim, Kourtney, and Khloe Kardashian – Kardashian Beauty
It sells a full array of heat tools and styling products. They can be bought on multiple online platforms, including Amazon.
17. Miranda Kerr – Kora Organics
The skin care products are made to nurture your skin together with making you look great. Their products are enriched with noni juice, a fruit that Kerr notes contains more than 100 vitamins and minerals. You can buy them on koraorganics.com.
18. Rihana – Fenty Beauty
Fenty Beauty’s trademark is that their make-up range promises inclusion of all skin colours and they deliver on their promise. You can buy them on Amazon or their own website fentybeauty.com.
19. Kylie Jenner – Kylie Cosmetics
Kylie Cosmetics was launched on the website kyliecosmetics.com but now can be found on other online platforms like Snapdeal and Amazon. With all her collections getting sold out minutes after they drop, it’s no wonder this brand has been a favorite of girls all over the world.
20. Jay-Z – Rocawear
Jay-Z started his Rocawear line in 1999 with his former partner, Damon Dash. It’s a clothing line for the “young and hip”. In 2011, Rocawear acquired Pharrell Williams’ Billionaire Boys Club clothing line.
21. Venus Williams – EleVen
EleVen is a women’s activewear lifestyle brand. Unfortunately the brand went bankrupt. She, however, was able to relaunch her clothing line and sell it online, including on her own website, elevenbyvenuswilliams.com.
22. Maria Sharapova – Sugarpova
Sharapova is not the world’s wealthiest female athlete for nothing. Her grasp on marketability of a brand led her to Sugarpova, a premium candy line founded in 2012 by her and candy veteran Jeff Rubin. A portion of all proceeds from it goes to her charity. In 2016, Sugarpova collaborated with a premium chocolate company. You can buy it’s products on various online platforms, including Amazon.